Five things to consider when developing your connected device strategy – on-demand webinar

The number of connected devices is growing at an astronomical rate these days as more and more manufacturers jump into the fray. From thermostats to coffee makers, it’s no surprise that firms like Morgan Stanley are predicting the number of connected devices will approach 75 billion by 2020. But what does this all mean for the manufacturer? What do they need to consider when laying out their connected device strategy.

In this webinar, you will hear about where the market is heading and the latest trends from Robin Duke-Woolley with Beecham Research, as well as some best practices in developing your connected device strategy from Rod McLane with Ayla Networks.


Topics include:

  • Build vs. Buy…Where does your expertise lie?
  • Local vs. Global…What’s your sales strategy?
  • How well do you REALLY know security?
  • Time to market…Can you capitalise on the connected device groundswell?
  • Are you ready for all the data…and do you know how to make use of it?




Rod McLane

Rod McLane, senior director of product marketing, Ayla Networks
Rod McLane currently serves as Senior Director of Product Marketing at Ayla Networks. Rod has over 20 years of experience in hightech enterprise marketing with industry-leading companies including Genesys, Amdocs, Aspect Communications and Hitachi. Most recently, Rod was the Director of Solutions Marketing for Genesys, a market-leading provider of contact center solutions, where he was responsible for outbound messaging, positioning and go-to-marketing strategy for the Genesys cloud-based contact center solution suite.

Robin Duke-Woolley

Robin Duke-Woolley, founder and CEO, Beecham Research Ltd.
Beecham Research is based in Cambridge UK, with offices in London and Boston MA, and specialises in the development of the rapidly-growing M2M/IOT market worldwide. Robin has over 35 years experience in the telecom/IT industry. Firstly in commercial roles covering Marketing Management, Sales Management and General Management in international technology vendor companies including General Electric Company, STC/Nortel and in start-ups. Secondly in market analysis/consulting roles, including as a Director of Research at Dataquest/Gartner and as an independent consultant. He has been researching the M2M/IOT market for over a decade, since 2001, and is an internationally recognised thought leader in this area. Clients include major market players from all parts of the M2M/IOT value chain.

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