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Smart Wireless healthcare and fitness device services to be a $1.8bn market by 2019
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Smart Wireless healthcare and fitness device services to be a $1.8bn market by 2019

Posted by Anita PodsiadloMarch 30, 2015

New research from market analysts, Juniper Research has found that annual revenues from connected healthcare and fitness services will approach $2bn by 2019, nearly 6 times the $320m value estimated for this year.

The research, ‘Smart Wireless Devices: CE, Enterprise, Fitness, Healthcare, Payments 2015-2019’ argues that connected healthcare devices and the data they generate will offer substantial benefits to both stakeholders and consumers, potentially improving preventative healthcare. However, deployments will initially be constrained by inconsistent regulation, alongside continued privacy concerns surrounding the sharing and security of personal data.

Quantified others’ are key

The research highlights the ‘quantified others’ trend: the use of someone’s data by a professional or concerned party (like a parent) to provide meaning and/or advice. Companies like GOQii and Filip Technologies are using this to provide services beyond mere data provision.

However, this has the potential to be undermined by unreliable data. While medical devices have validation standards, fitness devices have no such benchmark. The development of standards would alleviate consumer and medical professionals’ concerns, driving up adoption.

Software to drive connected devices forward

‘Connected fitness and health devices provide a way to collect biometric data, not interaction platforms,’ remarked author James Moar. ‘People want to interact with the devices at the app level – the draw is the information. Because of this, and the omnipresence of sensors, the importance of the hardware will diminish at a much faster rate than other CE market segments.’

Other findings from the report include:

* Smart Wireless Devices will permeate the enterprise, with smart glasses in particular having a large impact
* Mobile point-of-sale devices are poised to take off in developing markets, with several key players looking to move into Latin America and Asia Pacific in the coming years
* Smartwatches will be the most popular consumer electronics connected devices, overtaking more established wearable cameras

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Anita Podsiadlo

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