Kount and Emailage use email addresses to improve fraud prevention

Kount, a provider of fraud detection and sales boosting technology has announced that it has integrated Emailage, a new fraud prevention solution that gives merchants the ability to assess and leverage risk based on a user’s email address.

Email addresses are universal data points that are already collected during most transactions and, sometimes, the only data point available to a merchant. Yet even with this limited information, Emailage can provide intelligent fraud risk assessment using the email address as the key data element to identify transactional risk and streamline transaction approvals.

The combined solution leverages a vast global consortium of data across all industries and utilises powerful machine learning methods to interpret the key elements and characteristics of a fraudulent transaction. It is a scalable, enterprise SaaS technology that is already implemented and integrated into Kount’s API.

Brad Wiskirchen, CEO, Kount explained: “We are constantly developing new and innovative ways to assist our customers in their efforts to boost sales and beat fraud. Effectively fighting fraud is all about having access to the best information possible at the moment of a transaction. By integrating Emailage directly into the Kount platform, our industry leading technologies are at a merchant’s fingertips allowing them to make informed real-time decisions. ”

“In an e-commerce environment, we’re always looking for ways to stay one step ahead of fraud.” said Cindy Roach, Manager of Risk Management at a leading online travel site, Bookit.com. “Emailage is very user friendly and its integration onto the Kount platform that we are already familiar with gives us a quick glance option to separate the good bookings from the fraudulent ones.  So far it’s been a great tool to use.”

“Emailage and Kount are great complimentary partners because both provide enterprise-class services that help eCommerce and Mcommerce merchants. By integrating Emailage’s service directly into the Kount platform, customers can perform a single integration with Kount and immediately take advantage of this unique combination of fraud-fighting technology.” added Wiskirchen.

Kount’s platform gives customers a quick and easy way to integrate all of the tools they need to prevent fraud. Emailage adds on another layer of protection with no integration costs. The Emailage solution also gives Kount customers the ability to analyse email addresses with machine learning thus allowing them to see fraud trends. Most email fraud prevention tools are a simple blacklist or whitelist with no real intelligence behind them. Emailage gives Kount customers a new, global risk analysis data point.

Emailage CEO, Rei Carvalho, said: “Emailage and Kount are leaders in the global fraud prevention space. Both companies are agile and fill customer’s needs before they become a problem. With the rise of EMV, the upcoming holiday season, and consequently the increase of Card Not Present (CNP) transactions, customers need the best solutions available to protect their bottom lines.”

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