The Connected Vehicle Trade Association (CVTA) and MusiComms™ are teaming up to identify key business and technical requirements for music delivery in the connected vehicle.
The organisations announced that they will collaborate with the automotive and music industries to collect input on customer preferences, automaker needs, and necessary technologies and partnerships that will offer an improved future music experience in the connected vehicle. Requirements will be published in Q4 of 2016.
“Customer experience goes hand in hand with connectivity in the vehicle,” said Scott McCormick, president of CVTA, “and music is an essential part of the driving experience. It is imperative that all the stakeholders collaborate to identify important business and technology requirements to guarantee a successful solution in this area.”
As the trade association for connected vehicles, CVTA is engaged in connectivity from the automobile to the home to the city environment.
“MusiComms is committed to improving dialogue between the technology and music sectors and focuses on areas of innovation around communications networking. We understand the importance of the connected lifestyle and the technologies that enable it. This type of partnership is essential to getting a 360-degree solution that is both desired and implementable,” said Juliet Shavit, executive director of MusiComms.
As part of identifying these requirements, both organisations will collaborate on surveying the industries as well as the analysis and interpretation of the results. The paper, highlighting the key requirements, will be published at the end of 2016 and will be made available through both organisations.
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