Westbourne will be funded to test UK public attitudes to driverless cars

Innovate UK, the UK’s innovation agency, has called on Westbourne, one of the country’s leading communications companies, to carry out a feasibility study to test public perceptions of driverless vehicles.

The study is part of a project led by People in Autonomous Vehicles in Urban Environments (PAVE), a consortium of experts in the field of driverless cars.

Commenting on the appointment, James Bethell, managing director of Westbourne, said: “The benefits of driverless cars are potentially enormous. But new technologies can often arouse unexpected concerns such as safety and their economic impact. Too often, great new technologies can be delayed if they do not anticipate these concerns. Shale gas, genetically modified foods and nuclear energy are examples of promising technologies that faced resistance when deployed.

James Bethell, managing director of Westbourne
James Bethell, managing director of Westbourne

“This project is an important step in understanding how government and industry can collaborate to address these worries. Westbourne looks forward to utilising our experience and expertise to help companies and UK policymakers better understand the role of driverless cars in the Fourth Industrial Revolution.”

The study will comprise of workshops with relevant stakeholders such as politicians, academics, manufacturers and insurers. Members of the public will also be invited to attend one of several exhibitions to provide feedback. The study will also examine the feasibility of Culham Science Centre in Oxfordshire as a potential test site for the technology.

Each member of the PAVE consortium is at the heart of the UK’s driverless cars innovation, undertaking research alongside government and industry partners. The consortium includes Westbourne, the UK Autonomic Energy Authority’s RACE facility, Siemens, Amey and Oxbotica, a spin-out from Oxford University’s internationally acclaimed Mobile Robotics Group.Westbourne-Logo-High-Res-300x78

PAVE was awarded funding following a lengthy examination process conducted by Innovate UK, which is overseeing a £20 million fund for investment in collaborative R&D projects to stimulate developments in autonomous vehicles and connected transport systems.

Comment on this article below or via Twitter: @IoTNow_ OR @jcIoTnow

RECENT ARTICLES

Army’s new next generation squad weapon programme to launch ARC’s weapons intelligence platform

Posted on: August 12, 2022

Washington – Armaments Research Company, Inc, a technology and data company serving national security and public safety customers, announced their Internet-of-Things (IoT) full-stack technology will be introduced in the Next Generation Squad Weapon (NGSW) programme of record, in partnership with Sig Sauer. For the first time in 65 years, the U.S. Army’s initiative will replace

Read more

Connected logistics market to hit $47.6bn valuation by 2029 backed by MaaS for fleet management

Posted on: August 12, 2022

The global connected logistics market stands at a valuation of US$22.2 billion (€21.61 billion) in 2022 and is projected to reach $47.6 billion (€46.34 billion) by the end of 2029. Demand for connected logistics is estimated to increase at a compound annual growth rate (CAGR) of 11.5% over the forecast period (2022-2029).

Read more
FEATURED IoT STORIES

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more
IoT Newsletter

Join the IoT Now online community for FREE, to receive: Exclusive offers for entry to all the IoT events that matter, round the world

Free access to a huge selection of the latest IoT analyst reports and industry whitepapers

The latest IoT news, as it breaks, to your inbox