Gooee powers Aurora Lighting’s new smart lighting platform

Neil Salt of Aurora Lighting

IoT start-up Gooee is attending EuroShop, said to be the largest retail exhibition in Europe. Here, delegates, visitors and exhibitors can experience its ‘full-stack’ IoT ecosystem as the first manufacturer previews a Gooee-powered IoT platform for lighting.

Aurora Lighting (Hall 9, Stand 40) is demonstrating AXiO for the first time at EuroShop. By using Gooee’s technology to connect to the IoT, AXiO is set to significantly enhance retailers’ business intelligence and therefore revenues, providing real-time data on a specific environment via lighting.

Gooee released the first of its Development Kits to lighting manufacturers in November 2016, enabling them to integrate its sensory and cloud-based technology within luminaires that become wirelessly connected to an operating platform, such as that developed by Aurora Lighting.

Data (for example on energy usage, human engagement, space optimisation etc) is captured and processed to enable retailers to make better-informed decisions. It allows them total visibility on the effectiveness of specific promotions, shoppers’ buying habits, and direction of travel.

Jan Kemeling

Jan Kemeling, chief commercial officer, Gooee, explained: “To see luminaires designed specifically for Gooee’s IoT lighting ecosystem is a significant milestone for Gooee, and we are excited to see reactions from retailers.

“With more than 30 partnerships now established with lighting manufacturers, we expect there to be little short of a revolution in the retail industry, thanks to Gooee inside,” he added.

Neil Salt, managing director of the IoT Division and chief marketing officer at Aurora Lighting, said: “By designing and creating a lighting platform powered by Gooee, an Aurora network of lighting is not only generating incredible visual and stimulating physical displays but valuable data and consumer insights for the retailer.

“Now decision makers have the ability in real-time to enjoy clear information based on timely trends that they can use to create even more value and advantage; for example, creating special offers to enhance a product’s sales,” he concludes.

EuroShop brings together 2,300 exhibitors in seven dimensions: retail technology; POP marketing; expo and event marketing; shop fitting and store design; visual merchandising; and energy management. It is expected that over 100,000 delegates from 110 countries will attend.

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