How to launch IoT products successfully

The advent of the Internet of Things (IoT) has fueled innovation on a massive scale. The value of a connected product or enterprise cannot be underestimated, but the challenges have been enormous.

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Presently, the majority of the effort has been around infrastructure-related capabilities put in place to ensure the connectivity is available and the back-end can handle all the necessary interactions. IoT applications and services now are moving from cautious, limited volume trials and pilot projects into mainstream, mass-market deployments. The next set of challenges will revolve around rolling out solutions at scale. Below, five key focus areas are detailed.

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