Spain’s Shoppermotion creates real-time IoT mapping while analytics show consumers’ in-store journey

Cloudera, the provider of a platform for machine learning and advanced analytics, reports that Shoppermotion is using Cloudera Enterprise Data Hub to improve the retail store customer experience.

With Cloudera Enterprise as its data management and advanced analytics platform, Shoppermotion has created a proprietary mapping and analytics engine that enables brands and retailers to better understand and capitalise on in-store shopper behaviour in real-time.

Through the use of Internet of Things (IoT)-enabled devices embedded in carts and baskets, Shoppermotion can help retailers passively track the journey of every customer in the store, while simultaneously ensuring their privacy.

Shoppermotion’s IoT solution is helping to solve some of the biggest challenges and unknowns for in-store retailers and brands: understanding how shoppers are navigating the store, how much time they spend in each aisle, and where the ‘hot zones’ and ‘blind spots’ are located.

By combining the capability to accurately track each consumer’s full path in the store with a machine learning and advanced analytics engine, Shoppermotion can provide real-time insights on how customers behave while they shop in-store.

Shoppermotion’s analytics engine, built on Cloudera Enterprise, is able to process and deliver the massive amount of data collected every second – analysing the millions of routes shoppers take throughout the store and their stops in each aisle – to help retailers understand customer journeys, shopping patterns and trends, and apply predictive models to suggest in-store improvements.

Shoppermotion has created an IoT-based solution for its clients, using Cloudera Enterprise to easily ingest, store, and analyse streaming sensor data in real-time. In each Shoppermotion-supported physical retail store location, small beacons are attached to the shopping carts and baskets.

These beacons transmit a signal every second to bluetooth sensors in the ceiling to track the shopper while in-store. The sensors capture customers’ behavior in real-time – which aisles they shop, from which direction they approach the aisle, and even how long they linger in front of different items.

“Shoppermotion is changing the way in-store offline marketing is done, the way online marketing did when Google Analytics for websites appeared back in 2005,” said Jorge García Bueno, CEO of Shoppermotion.

“By taking advantage of the intelligence from this platform, one of our clients was able to drive a 9% increase in sales for one of their main categories after making changes to the layout of their store affecting traffic flow. Dwell time increased by 1.3 minutes in that same area.”

Jorge García Bueno

According to Shoppermotion, all the information about each store is accessible to Shoppermotion clients in a customised and easily accessible analytics dashboard, where they can measure the loss of traffic in each aisle or traffic flows throughout the store and even predict when there will be a peak of shoppers in the checkout line.

In addition, brands and marketers can use the Shoppermotion technology to compare promotion conversion rates to individual aisle conversion rates in order to discover opportune windows to run specific marketing campaigns in-store.

“Cloudera provides us with an end-to-end modern machine learning platform and industry-leading support that saves us time and effort carrying out maintenance and configuring tasks, so we can focus on what matters most – delivering more value to our customers and helping them transform the shopping experience,” said Marco Doncel, CTO of Shoppermotion.

Some of the companies already working with Shoppermotion include the global retail giants such as IKEA, transnational consumer goods company Unilever, grocery chains such as FMart and Carrefour and retail malls by Unibail Rodamco.

“We are starting to see IoT use cases in real-world applications today ranging from industrial operations optimisation to connected vehicles and predictive maintenance. Now, Shoppermotion is applying big data processing and machine learning analytics to create an IoT solution that wasn’t possible before to disrupt the retail industry.

They are accessing data previously unavailable and using it to improve the shopping experience for consumers and create new market opportunities for retailers. The retail industry will be forever transformed through this innovative application of IoT,” said David Pieterse, vice president, EMEA at Cloudera.

Comment on this article below or via Twitter: @IoTNow_ OR @jcIoTnow

RECENT ARTICLES

Rajant and Acubis Technologies announce successful FE1 peregrine and hawk deployments for Stanwell’S meandu mine

Posted on: May 17, 2022

Malvern, PA. 17 May 2022 – Rajant Corporation, the Kinetic Mes wireless networks, and Acubis Technologies, a Kinetic Mesh Premier Partner (KMPP) in Australia, have delivered the FE1 series BreadCrumbs Rajant Peregrine and Hawk to a government-owned utilities provider in southwest Queensland. The customer, Stanwell, was battling the ever-evolving data and application requirements of its

Read more

How can IoT revolutionise dairy farming?

Posted on: May 17, 2022

Today internet of things is the most topical talk in the tech industry. If you are still unaware of this term, the Internet of Things, a.k.a IoT, then just look around; you have been using it in your daily life, either in the form of smart watches or smart microwaves or smart water bottles, etc,

Read more
FEATURED IoT STORIES

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more