Hearable devices in-use to exceed 285M globally by 2022, thanks to 3.5mm jack retirement

James Moar of Juniper Research

The latest study from Juniper Research found there will be more than 285 million ear-based wearables or ‘hearables’ used in 2022, a nearly sevenfold increase over the 43 million expected to be in use by the end of 2017. The research found that the growing trend for wireless audio, accelerated by smartphone OEMs removing the 3.5mm headphone jack, is pushing the average price of headphones up, reducing the price gap between headphones and hearables.

Music & enhanced listening the prime drivers of this new market

The new research, Future Hearables: Strategies, Opportunities & Forecasts 2017-2022, found that multimedia hearables (hearables focused on providing audio) will be the leading category, comprising over 50% of hearables used throughout the forecast period. These will be a key platform for digital assistants, with over 80% having a voice assistant like Siri or Alexa.

Juniper expects large tech firms like Apple and Google to dominate this category, but new entrants like NuHeara and Nuraphone will gain some share while the market is still nascent.

Assistive hearables claim 68% of sector revenue

While attention is currently focused on audio and fitness hearables, assistive hearables, which amplify or adjust what the user hears, will generate the most revenue due to the high price of medical hearables, which is typically over $1,500 (€1265.56).

However, Juniper expects this to drop sharply due to competition from OTC (over the counter) hearing aids and devices like Bose’s Hearphones, which promise hearing enhancement instead of explicitly medical hearing correction. Juniper forecasts more than 100 million people to use assistive hearables in 2022, helped in the US by the passage of the OTC Hearing Aid Act.

“While the hearables category began in fitness, it is now much broader”, remarked research author James Moar. “Being able to adjust your hearing appeals to many more people, and will ultimately destigmatise hearing aids and enrich the lives of many with hearing loss.”

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

For more insights, download Juniper’s complimentary whitepaper: Hearable Devices ~ Top 3 Innovations for 2018.

Comment on this article below or via Twitter: @IoTNow_OR @jcIoTnow

RECENT ARTICLES

DANA bolsters financial inclusion in Indonesia with HERE Technologies

Posted on: August 9, 2022

Jakarta, Indonesia. 04 August, 2022 – HERE Technologies, the location data and technology platform, announced that DANA, one of Indonesia’s digital wallet services, is utilising HERE location services to bolster inclusive financial services in the country.

Read more

Putting fleets in the fast lane: AT&T Fleet Complete launches FC Hub, a suite of next-gen fleet management tools

Posted on: August 9, 2022

Dallas, United States. 05 August, 2022 – Fleet Complete is introducing AT&T Fleet Complete FC insights solution suite, a big data IoT platform with web and mobile apps for fleets to monitor and manage all aspects of their mobile operations.

Read more
FEATURED IoT STORIES

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more
IoT Newsletter

Join the IoT Now online community for FREE, to receive: Exclusive offers for entry to all the IoT events that matter, round the world

Free access to a huge selection of the latest IoT analyst reports and industry whitepapers

The latest IoT news, as it breaks, to your inbox