New store to define contactless physical shopping experience

A new interactive retail store, called CornerShop, has opened in London to demonstrate the store of the future, using the latest technologies to reimagine the shopping experience for food, drink and fashion.

The digital innovation, consulting and transformation brand of the Capgemini GroupCapgemini Invent is working in partnership with SharpEnd, a connected consumer agency and Internet of Things (IoT) provider, and The Drum, a global media platform.

Inspired by the traditional British ‘corner shop’, the modern version has been designed to show retailers and brands how new innovations can evolve the customer experience, improve in-store operations, and enable consumers to rediscover the joy of in-person retail through new and exciting ways to shop.

Combining real-life products, the latest technologies and personalised experiences, everything on display in the CornerShop has been curated based on insights gathered from real-life store transactions and the challenges retailers and consumers face today.

Commenting on the launch of the store, Steve Hewett, global VP, retail customer experience, Capgemini Invent says, “While the long-term impact of the pandemic on retail stores is yet to fully reveal itself, the events of this year have radically escalated retailers’ need to build out their digital capabilities.

The industry is on the cusp of a new era, driven by advances in technology that are totally reshaping consumer expectations. A glimpse at what retail could look like in the near future, CornerShop has been specially designed to bring to life the most innovative technologies and show brands how they can blend the physical and digital to create a seamless, differentiated in-store experience.”

Rob Hollands, managing director at SharpEndadds, “As consumer shopping behaviours continue to be shaped by the pandemic, retailers need to improve both their digital savvy and the type of experiences they offer.

To do this, they must adopt technologies that provide customers with the option to shop and interact in the way that best suits their individual needs and preferences. Showing what this level of choice could look like in a retail environment, CornerShop aims to help retailers drive their transformation further to get closer to their customers.”

Inside the store, the CornerShop mobile app will convert visitors’ smartphones into their guide, leading them through the space and providing insights on the technologies and future concepts on display. These will include:

  • Personalised greetings – using Bluetooth-based location technologies, customers will be greeted with a personal message when they enter the store and offered details of previous visits and experiences.
  • Sentient store – building on the personalised greeting, this concept uses advanced sensor tracking technologies, such as beacons, NFC and camera analytics, combined with robust data security and transparent data governance/value exchanges, to generate actionable insights on customers and their behaviour in store.
  • Virtual Try-On – this solution explores how users can see products on themselves without trying them on physically. When an item is hung up on the virtual try-on display, computer vision and RFID identify the product, convert it into a digital image and map the customer’s face profile (set-up within the CornerShop app) onto a model wearing it.
  • Vertical Farming – customers will be able to browse and buy fresh produce that lines the walls of the CornerShop and has been grown in the store using machine learning. Without pre-packaging, they can select only as much as they need, avoiding food waste.
  • Purposeful Shelves –through the mobile app, customers will be able to share their individual needs, preferences, intolerances and sustainability goals, which the store will use to deliver a more personalised shopping experience with relevant product recommendations and insights.
  • Social distancing controls – retailers will be able to measure social distancing between customers in store and generate reports as proof that they are adhering to regulations and ensuring customer safety.

Adding to the retail experience, the store will also house a virtual barista to serve customers a coffee contactlessly, a self-serve snack bar, and a touchless smart grocery section focused on helping consumers make sustainable and purposeful choices.

Gordon Young, founder, The Drum, concludes, “The pandemic has caused the high street to worry about its survival, but we opened our retail store in lockdown to show brands and retailers that there are solutions available. We are excited to showcase new experiences and pioneering technologies that can help retailers innovate and thrive in the post-pandemic world.”

Comment on this article below or via Twitter: @IoTNow_OR @jcIoTnow


9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, iot home automation is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

IoT solution providers now can integrate LoRaWAN connectivity with thingPark embedded OEM program

Posted on: December 3, 2021

Actility launches ThingPark Embedded, an OEM-type Partner Program which enables IoT Solution Providers and device manufacturers to integrate a full-featured industrial-grade LoRaWAN infrastructure to their offering.

Read more

Schneider Electric launches grids of the future lifecycle management at Enlit Europe event

Posted on: December 3, 2021

Rueil-Malmaison, France. 2 December 2021 – Schneider Electric, the provider of digital transformation of energy management and automation and The World’s 2021 Most Sustainable Corporation, believes that electricity is the only energy that offers the fastest vector for decarbonisation through a combination of renewables and digital software-led solutions.

Read more