IoT Now Magazine 2021 Q4 – Why IoT should be sold on outcomes not the cost of the service

IoT Now q4 magazine 2021

IoT has spent the pandemic becoming steadily more business-like and the look-at-me antics of earlier years are being replaced by a stronger focus on profitability. It’s about time.

Demonstrating something new and potentially transformative is a good game to play at trade shows but selling a service profitably and at volume gives a better outcome as share price rockets, bonuses accrue, and the company grows. This is an important step to take in the maturity of any technology and IoT is showing signs that it is beginning to make that transition from being the new kid on the block to the established professional.

Continue reading the Editor’s Comment on page 4

INSIDE THIS ISSUE

TALKING HEADS: Twilio’s Taylor Wolfe explains why the company’s customers should sell IoT on the outcomes they provide rather than the cost of the service

CASE STUDY: LivingPackets delivers packaging as a service with Twilio SuperSim

PHYGITAL IoT: Tele2 IoT's Onur Kasaba describes a new era of IoT that merges the physical and digital worlds

INTELLIGENT MOBILE DATA: Why intelligence is a ticket to future-proof IoT

ANALYST REPORT: Our 7-page analyst report, sponsored by Inmarsat and authored by Transforma Insights, describes how IoT is enabling transformation in the electricity sector

CASE STUDY: How AnsuR used Inmarsat’s Application and Solutions Provider Programme to support its visual communication systems

CASE STUDY: Inside Helix Wireless’s floLIVE single SIM global connectivity deployment

IoT SECURITY: How to get on top of the home worker security challenge

REGISTER TO READ NOW

FEATURED IoT STORIES

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, iot home automation is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more
RECENT ARTICLES

Partnership with Nokia helps Clavister expand in Australia

Posted on: January 19, 2022

Ornskoldsvik, Sweden. 19 January, 2022 – Clavister, a provider of European carrier-grade cybersecurity solutions for mission-critical applications, announced an order intake from a Railway Infrastructure company in Australia

Read more

Wi-Fi 6E trial in Turkey hailed a success by Turk Telekom

Posted on: January 19, 2022

London, UK. 19 January, 2022 – Wireless Broadband Alliance (WBA) member, Turk Telekom, announced the successful completion of Wi-Fi 6E trials designed to demonstrate how the technology can be used to enhance speed and capacity in a variety of different end-user scenarios. Wi-Fi is vital to the success of Turk Telekom, who has the Wi-Fi footprint in

Read more