Inmarsat’s Application and Solution Provider Programme supports AnsuR’s growth plans

AnsuR Technologies, is an award-winning software company, founded in Norway in 2005 to help the United Nations with image transfer in disaster response. Since then, the company has branched out from its original focus on creating ground-breaking visual communication solutions for emergency situations to develop solutions for a variety of government and enterprise customers. Joining Inmarsat’s Application and Solution Provider Programme has opened a significant global market opportunity for AnsuR, in providing software solutions for any commercial or industrial use case where visual information is required to back up traditional IoT sensors

To date, AnsuR has focused much of its commercial research and development work in remote inspection for the utilities sector, offering safe and cost-effective ways to perform on-site inspections. AnsuR’s innovative tools enable utilities firms to send high-precision photographs, video clips or real-time streaming from remote or hard-to-access sites via bandwidth-constricted connectivity.

Ground-breaking livestreaming software

“We are all about enabling the efficient transfer of data to save our customers money and increase operational efficiency,” says Paul Gudonis, the chief executive officer at AnsuR. “Alongside Inmarsat’s BGAN M2M service, we provide data communication tools for real-world situations where visual data is needed, ensuring fullprecision photo and video content is communicated using considerably less bandwidth than traditional methods. By facilitating remote inspections in hazardous environments, we can not only help keep people safe, but also deliver substantial sustainability value too.”

In any situation where an IoT sensor sends an alarm, AnsuR’s proprietary software sends the visual information needed by engineers or maintenance teams, helping them to understand the exact situation on the ground.

ASP Programme accelerates growth

Right now, AnsuR is on a journey, rapidly transitioning from a traditional R&D organisation to a company that is far more commercially focused. To support its ambitious growth plans, AnsuR formalised its longstanding relationship with Inmarsat by joining the company’s Application and Solution Provider (ASP) Programme. Being an ASP member gives AnsuR access to Inmarsat’s reliable, secure and cost-effective connectivity through the industry leading ELERA narrowband network. It also offers access to an invaluable network of trusted technical and commercial partners, and the opportunity to collaborate closely with other innovative IoT solutions developers. Working closely with Inmarsat and other ASP partners means AnsuR can accelerate the development and commercialisation of its bespoke software solutions: helping customers in utilities and in other sectors, such as mining or critical infrastructure, manage assets that are beyond the easy reach of both people and terrestrial network coverage.

“Being able to work with Inmarsat’s top-tier distribution partners is a huge bonus,” Gudonis explains. “The ASP Programme enables us to build on our great network within the value-added reseller community, establishing new connections and meeting new partners. Working collaboratively using our collective capabilities we really get around a particular customer challenge. There is an in-built lead-generation element to ASP that all partners benefit from, which goes both ways: we get leads from other partners and they get leads from us.”

Scale, replicate and expand

Through the ASP Programme AnsuR, as a small software company, has access to resources and knowledge to help it scale up, replicate and expand its solutions into new sectors and markets. For AnsuR, this is the real benefit of the ASP Programme: combining its expertise in image transfer and video streaming software with the strength of a globally recognised and trusted IoT connectivity brand, alongside the technical and commercial support network provided via the network.

“A good example is a new project for a major hydropower company operating in northern extremes,” Gudonis explains. “This is a proofof-concept we are working closely with Inmarsat and a partner on, for a typical utilities company operating in arduous environments where there is basically no infrastructure. When an alarm is triggered by one of the customer’s IoT sensors, which might be monitoring for changes in specific conditions for example, checking for valves that haven’t closed, the company would previously have sent an engineer to that station. However, if it’s a false alarm – let’s say a moose wandered by and knocked a sensor – from an operational perspective you’ve taken an engineer out on to the ground unnecessarily. With high-definition visual communication at play, they can now check IoT devices remotely, from anywhere in the world, to assess the situation.”

“AnsuR has the capability in terms of the engineers and the expertise in designing these types of solutions,” adds Gudonis. “But where we benefit from ASP is the ability to properly market and attract more customers and then scale that business. We can now scale and replicate solutions throughout the ASP partner network, using the strength of Inmarsat’s salespeople, solutions engineers, marketing team, its product knowledge and understanding of other geographies.” “It’s not only the scale and the reach but, most importantly, the experience of the people we are able to connect with,” he explains. “That has allowed us to take that hydropower use case and, with the experience of the teams at Inmarsat, look at other areas where that solution can be deployed. We are now looking to take that same solution, with no extra development work, into other areas like shipping and logistics, mining, fixed infrastructure, maritime and government use cases.”

Inmarsat’s ASP Programme provides access to the resources, knowhow and commercial networks needed by highly-specialist solutions providers such as AnsuR, offering them an umbrella for collaboration, and enabling them to effectively scale their solutions much faster, easier, and far more cost-efficiently than was previously possible

“The opportunity for us to be a part of the ASP Programme really meant that we could collaborate and co-create end-to-end solutions with partners. With Inmarsat leading the way, providing technical support and operational experience, Inmarsat is the glue that binds all the pieces together. It’s allowing us to achieve that global reach at a pace that previously was not possible,” says Charlie Clark, the director of Sales and Marketing at AnsuR


Autonomous vehicles are six times safer and twice as likely to detect a collision risk

Posted on: May 23, 2022

London, UK. 23 May 2022 – Autonomous vehicles (AV) trained using extreme one-in-a-million accident data and ‘near-miss’ scenarios can achieve a six-fold improvement on the detection of a collision risk posed by other road users compared to vehicles being trained using traditional approaches. That’s the finding of D-RISK, a co-innovation project part funded by the

Read more

3 ways Augmented Reality and IoT can transform your service team

Posted on: May 23, 2022

Modern service teams are winning customer trust and increasing service profitability by optimising every aspect of the service dispatch— from how they communicate with connected products to how they train technicians and scale expertise.

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into a more switched-on place to live.

Read more

What is IoT?

Posted on: July 7, 2019

What is IoT Data as a new oil IoT connectivity What is IoT video So what’s IoT? The phrase ‘Internet of Things’ (IoT) is officially everywhere. It constantly shows up in my Google news feed, the weekend tech supplements are waxing lyrical about it and the volume of marketing emails I receive advertising ‘smart, connected

Read more