TD SYNNEX, a global distributor and solutions aggregator for the IT ecosystem, has announced the launch of a data-driven partner health and fitness tool that provides reseller partners like MSPs (managed service providers), VARs (value-added resellers), and ISVs (independent software vendors) with insights into their diversification across the TD SYNNEX portfolio. The assessment provides these partners new information to help guide their high-growth technology offerings in ways that will unlock new business opportunities and support their customers’ digital transformation journeys.
Partner health and fitness features a dashboard that provides partners with metrics to gauge their offerings against other TD SYNNEX partners across the technology business partner ecosystem that are also participating in high-growth areas like cloud, cybersecurity, AI (artificial intelligence) and IoT (internet of things), and hyperscale infrastructure. Anyone who has transacted within the NextGen or advanced solutions portfolio has access to their own dashboard.
“At TD SYNNEX, we are consistently exploring new ways to drive value for our customers, and what better way than to provide them insights into their businesses through the data we see at the centre of the technology business partner ecosystem,” says Stacy Nethercoat, executive vice president, advanced solutions, TD SYNNEX. “We know partners have many considerations when trying to identify business opportunities that will maximise growth. This tool provides compelling and actionable competitive insights that can guide their decision-making when it comes to diversifying their portfolios.”
Partner health and fitness provides partners with scores that reflect a comparison to the broader scores of TD SYNNEX’s base of partners participating in the high-growth technology segments being analysed. Composite scores are aggregated on a bell curve, which enables the partner being assessed to see how their performance compares with the rest of the industry.
Some examples include:
- The average partner scores 58 out of 100 on the enterprise score, covering all of advanced solutions
- The average partner scores 31 out of 100 on the NextGen score, covering high-growth technologies like cloud, security, IoT and data analytics
“Our custom algorithm looks at a multitude of factors, including volume, portfolio mix, digital transformation growth and others, to drive value to partners in through data-driven business insights that only TD SYNNEX can provide,” says Nethercoat. “As a result, partners receive an honest assessment of their benchmark as compared to peers.”
The partner health and fitness assessment is currently open to U.S. based partners, and TD SYNNEX is evaluating expansion to other regions in the Americas and in Europe. The team hopes to customize the algorithm for each region to provide a country- or region-specific set of data that is beneficial to those customers.
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