Lexmark is showcasing its retail-ready printers and solutions at NRF 2024, Retail’s Big Show and Expo, Jan. 14 to 16, at the Jacob K. Javits Center in New York. The new Lexmark Engagement Automation Platform (LEAP) transforms customer interactions and drives sales with hyper-localised, automated social media posts.
“Retail is once again at a crossroads as we head to NRF 2024,” said Paul Merritt, an industry director for retail at Lexmark. “As retailers have a guarded positivity for 2024, they continue to look for new ways to increase profits while delivering an exceptional customer experience. We are excited to share how Lexmark can help retailers optimise their processes and deliver meaningful results with easy-to-use retail-specific solutions.”
Here’s what will be on display in Lexmark booth #5810:
Drive retail sales and foot traffic with hyper-localised social media ads via the new Lexmark Engagement Automation Platform (LEAP).
Whether it’s an ad to reduce shrink (food waste), a sale focused on an inventory imbalance, a new product launch or a special event, LEAP makes it easier to automate one-to-one promotions that drive footfall to local stores. Merchandisers and store associates can trigger hyper-personalised sale posts and boost ads based on individual store inventory conditions through loyalty program apps and social media platforms like Facebook and Instagram. With its advanced analytics and reporting capabilities, LEAP provides the insights needed to measure success and make data-driven decisions.
The LEAP platform supports retailers via engagement, automation and loyalty applications.
- Engagement: To engage shoppers, centre promotions around customer buying patterns with an engagement automation platform that posts localised content – such as store-specific offers, events and locally grown produce initiatives.
- Automation: Schedule and manage automatic localisation and delivery of corporate promotional messaging with an engagement automation platform to reach consumers through social media with hyper-local content around each store or audience region.
- Loyalty: Attract local customers with an engagement automation platform that sends store- and corporate-initiated offers to geo-fenced social media apps like Facebook and Instagram and loyalty program applications.
In addition, print and software solutions/demonstrations on the NRF show floor will include offerings that help retailers:
- Gain control and visibility with a single signage platform.
- Attract, engage and convert customers.
- Extend their investment with retail-rugged devices.
- Drive savings and simplicity with cloud-based solutions.
- Reduce environmental impact with sustainably designed technologies.
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