“IoT is on the cusp of massive growth as technologies and market conditions converge to allow enterprises of all sizes to deploy IoT solutions globally.”
Amy García, the chief marketing officer of IoT services and connectivity player Pod Group, speaks to Antony Savvas about key issues in the evolving market, and how providers can effectively serve the needs of businesses.
Tony Savvas: Big things have been predicted for the IoT services market for many years, how has it panned out in reality?
Amy García: We can all see the huge potential of IoT, but it hasn’t grown as quickly as predicted. There are several reasons for this, but although the technology is there and has been for some years now, the market is still very fragmented and for the enterprises deploying IoT solutions, very complex to manage.
The main challenges we come across time and time again for our enterprise customers is that the connectivity options on offer are not customised to IoT.
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