Masternaut and Telefónica in joint marketing deal

Telefónica and Masternaut have agreed to market telematics-enabled fleet management services jointly. These allow businesses to make cost savings, while delivering improvements in customer service and employee safety.

Both companies will share product roadmaps to create future products.

The agreement, which gives Telefónica’s professional teams access to Masternaut’s telematics products and services, helps the company advance towards its goal of boosting revenue generation beyond connectivity. These M2M products are claimed to add incremental layers of value to customers in efficiency and sustainability, as they seek to gain competitive advantage.

According to the agreement, the two companies will market joint products designed to target the growing sustainable fleet market, where customers can benefit from fuel savings of up to 20% through driver behaviour management.

“With this agreement, Telefonica demonstrates the capacity for responding to customers’ needs in the growing M2M market,” said Carlos Morales, global M2M director of Telefónica.

“We are convinced that Masternaut’s leading products will enable us to offer top quality and comprehensive solutions covering all elements of the value-chain.”

Masternaut will provide fleet management services, applications, platforms and technical support, while Telefónica will contribute with its commercial network, including pre- and post-sales support, and customer care.

The products, distributed under the Telefónica brand, also include fleet optimisation applications that allow for more efficient deployment of mobile resources, telematics-enabled products for the insurance market and the dynamic management of corporate risk.

“This innovative partnership with Telefónica represents the next step in the evolution of the global fleet management market,” said Bill Henry, CEO of Masternaut.

“Together we will leverage Masternaut’s leading products and Telefónica’s strong commercial capabilities to deliver valuable solutions for both large enterprise and mid-sized companies.”

RECENT ARTICLES

Carson City upgrades to Iteris’ advanced Vantage Apex sensors

Posted on: April 26, 2024

Iteris has announced that Carson City, Nevada has chosen to upgrade the city’s intersection detection sensors to Iteris’ Vantage Apex hybrid sensors.

Read more

Make the Intelligent Choice: Embed X103 in Smart City Outdoor Devices

Posted on: April 25, 2024

The adage “less is more” is the current state of digital transformation, starting with existing technology that has already proven successful – and then further adapting and streamlining. The “smart

Read more
FEATURED IoT STORIES

What is IoT? A Beginner’s Guide

Posted on: April 5, 2023

What is IoT? IoT, or the Internet of Things, refers to the connection of everyday objects, or “things,” to the internet, allowing them to collect, transmit, and share data. This

Read more

The IoT Adoption Boom – Everything You Need to Know

Posted on: September 28, 2022

In an age when we seem to go through technology boom after technology boom, it’s hard to imagine one sticking out. However, IoT adoption, or the Internet of Things adoption,

Read more

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, home automation using iot is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for

Read more

5 challenges still facing the Internet of Things

Posted on: June 3, 2020

The Internet of Things (IoT) has quickly become a huge part of how people live, communicate and do business. All around the world, web-enabled devices are turning our world into

Read more