Intel Developer Conference, senior Intel executives mapped out the company’s autonomous driving vision. The session outlined the business opportunity, headlined Intel’s end-to-end technology assets and nodded to its investment strategy.
Intel covered how it is uniquely positioned to deliver the broadest set of assets for autonomous driving, powering the intelligence behind the “things,” network and the cloud. The morning kicked off with Doug Davis, senior vice president and general manager of the Internet of Things Group.
Subsequent sessions were led by, Diane Bryant, executive vice president and general manager of the Data Center Group, who connected the dots between “things” and the data center, including machine and deep learning solutions.
Doug Fisher, senior vice president and general manager of the Software and Services Group, discussed the software-enabled AV future; and Asha R. Keddy, vice president of the Client and Internet of Things Businesses and Systems Architecture Group and general manager of Next Generation and Standards, rounded out the morning summarising network needs and the evolution of 5G.
The session webcast can be viewed (after production is complete) on Intel Studios’ website. Highlights include:
Market opportunity: 120 million vehicles with varying degrees of automation will be on our roads by 2030, creating massive societal and economic ripples. Intel shared predictions for an economic wave that could realise $1.3 trillion in savings for the U.S. economy, $507 billion gained in productivity, $488 billion in accident cost reductions and $138 billion in productivity savings from reduced congestion.
New customer relationship: Baidu, China’s dominant search provider, and Intel are evaluating and developing new computing technologies in the vehicle and the data center for autonomous driving that will extend a vehicle’s capability to avoid collisions and make passengers safer.
Intel’s end-to-end advantage: Intel illustrated how it is uniquely positioned to provide all of the components required to power fully autonomous driving with experience that spans the vehicle, communications and the data center. The discussion mirrored the company’s virtuous cycle business strategy.
It touched on Intel’s diverse portfolio of power-efficient silicon, global partnerships with telecom and automotive leaders to deliver integrated 5G prototype solutions to ensure network readiness, and the promise of the data center in sufficiently storing, sharing and protecting the unprecedented rates of data that will feed deep learning algorithms to train the vehicle.
Global Design Win Momentum: Intel summarised the breadth and depth of its automotive strength across silicon, Altera field-programmable gate arrays and Wind River software systems with:
Design wins:
- More than 30 vehicle models on the road
- 33 tier-one suppliers
- 49 OEM Software Defined Cockpit (SDC)
Autonomous engagements:
- 19 OEM platforms
- 9 tier-one engagements
- 59 ecosystem partners
- Demos: A dozen demos were on display showcasing critical technologies across the full depth and breadth of Intel’s portfolio and expertise. The demos spanned in-vehicle technologies, communications and analytics, artificial intelligence, machine learning, and human machine interface.
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