Destination XL Group, Inc., the retailer of men’s XL apparel, announced the launch of its first mobile app, created in alliance with mobile commerce provider, PredictSpring. Designed to assist both on-the-go and in-store shoppers, the app boasts visual appeal and ease of use.
“At DXL Men’s Apparel, we are a lifestyle destination – the one-stop shop for clothing and accessories catering to the many styles and occasions of our ‘guy’,” said Sahal Laher, chief digital officer and CIO of Destination XL Group, Inc. “DXL stores have everything available under one roof to make guys look and feel great. Now, through PredictSpring’s mobile platform, we are able to deliver the products consumers want, when and where they want it, while also creating an enhanced in-store experience.”
Additional highlights and features of DXL’s new mobile app include:
- DXL Men’s apparel account and loyalty program – Customers can log in to access their account and have instant access to XL Rewards certificates and point balances, for use online or in-store. This solves the frustration of customers not having their certificates with them when shopping in-store.
- Instant product search – Allows app users to apply product search filters and scan item barcodes for additional product information while shopping in-store to check sizing, colours and availability.
- Store locator – Through an in-app Google Maps interface, consumers can search for stores nearby and across the country.
- Incentivised offers – App users will unlock 100 rewards points with their initial app download and account log in.
“DXL Men’s Apparel is uniquely positioned to offer its consumers a one-stop, modern mobile shopping experience,” said Nitin Mangtani, founder and chief executive officer of PredictSpring. “We are thrilled to team up with DXL to offer a fast and robust app that enables shoppers to browse, search and purchase clothing from anywhere.”
Destination XL Group, Inc. currently operates 218 DXL Men’s Apparel stores across the United States, as well as two locations in Ontario, Canada. The app is currently available for download in the Apple App Store and the Google Play store.
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