Latest Mercedes-Benz autonomous driving assistant falls short of expectations, finds Strategy Analytics

Derek Viita

A recent user experience evaluation from the In-vehicle UX (IVX) group at Strategy Analytics has assessed Mercedes-Benz’s Semi-Autonomous Driving Assistant in a 2018 S-Class Sedan. On completion, Strategy Analytics found that this iteration shows improvements in control location, but repeats issues with small visual icons and a lack of audible or tactile feedback, leading to moderate IVX scores for usability. System-initiated emergency stops during escalated takeover warnings also have troubling safety implications.

Click here for report.

Key report findings include:

  • In a notable positive design change, primary ACC controls are now located on the steering wheel rather than buried on a stalk control.
  • Visual assets are entirely co-located at the bottom of the instrument cluster, and one notable icon is slightly larger.

However, several critical human factors issues remain:

  • Proper function requires that steering assist and lane-keeping modes remain active. Hiding these controls on a console behind the steering wheel is not conducive to discovery or usability of either.
  • No audible or tactile feedback is provided when an operator hands off to the vehicle, or during initial takeover warnings.
Chris Schreiner

Derek Viita, report author and senior analyst commented, “Because a lack of consumer trust is one of the biggest roadblocks to a fully autonomous ecosystem, automakers such as Daimler have an enviable position. Semi-autonomous features such as Mercedes Benz’s advanced driving assistants could serve as a ’gateway’ to showcase Daimler’s ability to create safe and enjoyable assisted-driving (or non-driving) experiences.

However, it is currently a wasted opportunity due to a poor holistic understanding of the semi-autonomous use case, particularly with respect to human-machine interface (HMI) design.”

Added Chris Schreiner, director, Syndicated Research UXIP: “As interest in autonomous driving features has returned to an upward trend, the next few model years and semi-autonomous iterations will be critical in determining whether automakers are truly gaining consumer trust.”

Comment on this article below or via Twitter: @IoTNow_OR @jcIoTnow

FEATURED IoT STORIES

9 IoT applications that will change everything

Posted on: September 1, 2021

Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way you work, play, and live. But is it just another buzzword, or is it the as-promised technological holy grail? The truth is that Internet of

Read more

Which IoT Platform 2021? IoT Now Enterprise Buyers’ Guide

Posted on: August 30, 2021

There are several different parts in a complete IoT solution, all of which must work together to get the result needed, write IoT Now Enterprise Buyers’ Guide – Which IoT Platform 2021? authors Robin Duke-Woolley, the CEO and Bill Ingle, a senior analyst, at Beecham Research. Figure 1 shows these parts and, although not all

Read more

CAT-M1 vs NB-IoT – examining the real differences

Posted on: June 21, 2021

As industry players look to provide the next generation of IoT connectivity, two different standards have emerged under release 13 of 3GPP – CAT-M1 and NB-IoT.

Read more

IoT and home automation: What does the future hold?

Posted on: June 10, 2020

Once a dream, iot home automation is slowly but steadily becoming a part of daily lives around the world. In fact, it is believed that the global market for smart home automation will reach $40 billion by 2020.

Read more
RECENT ARTICLES

Nozomi Networks and Tripwire announce strategic partnership

Posted on: September 17, 2021

Nozomi Networks Inc., the provider of OT and IoT security, and Tripwire, a global provider of security and compliance solutions for enterprises and industrial organisations, announced they have partnered to help organisations lower cyber risk with consistent security controls that span their IT, OT and IoT environments.

Read more

RightIndem deploys enterprise-grade conversational AI to simplify customer claims process

Posted on: September 17, 2021

RightIndem, an global insurance technology company, has worked with Bristol-based Amdaris to simplify its customer onboarding process via developing enterprise-grade conversational Artificial Intelligence experiences.

Read more