Nine out of 10 consumers believe that they are more likely to purchase a car if explored in virtual reality

In a new poll of 1,000 car buyers across Europe, 89% of the total sample revealed that they would be more likely to proceed to purchase the vehicle after exploring and customising its features using virtual reality (VR), 44% of those stated that they would be ‘very likely’ to do so.

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VR ‘try before you buy’ use case is most compelling for young adopters, says Strategy Analytics

Virtual reality (VR) is an interactive medium that offers unparalleled immersion, and allows users to experience, preview, and escape reality.

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Wireless VR will strain data networks, creating an extra 21,000Pb of traffic by 2021, says Juniper

A new report from Juniper Research on Virtual Reality (VR) forecasts that wireless VR headsets (smartphone-based and standalone) data consumption will grow by over 650% over the next 4 years, from nearly 2,800PB (Petabytes) in 2017 to over 21,000PB in 2021.

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Pitchfork and Inception launch virtual reality music channel

Pitchfork and Inception announced their exciting partnership, combining music and VR to revolutionise the market for a new generation of music fans.

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Growing case for virtual and augmented reality in retail car sales, EU research shows

New research across Europe’s five largest economies polling 1,000 people who either own, or plan to buy a car, highlights the potential for immersive technologies in the automotive marketplace.

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Immersive technology: a game-changer for UK industry

The ability to immerse a viewer within the content they’re consuming has long been the goal of the entertainment industry. Whether it’s the computer games we play or the films we watch, directors aim to build a story that draws audiences in completely.

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How VR Is transforming the workplace as we know It

Advances in communications and smart workplace technologies, combined with emerging lifestyle trends, point to a future workforce that is more mobile, more productive, and more capable than ever before.

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MAGIX takes over simplitec GmbH as VR video forecast to exceed US$6bn by 2020

MAGIX Software GmbH is investing in virtual reality (VR). The software producer has apparently “significantly expanded” its VR sector and is announcing the launch of a VR Suite in spring 2018.

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Use of Artificial Intelligence machines in the data centre to be explored at Datacloud Europe 2017

Datacloud Europe, a networking and deal-making event for EMEA data centre and cloud leaders will explore the potential of Artificial Intelligence (AI) in the data centre industry during a special Disruption and Data Centres session. The event will be held in Monaco from June 6-8th 2017.

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Optimising 5G networks to usher in the future

In my last blog post, I discussed the emergence of 5G in the UK and the network architecture required to support it. Following on from this, says Raffaele D’Albenzio, solutions architect, F5 Networks, I’d like to examine some of the ways that 5G will support the use-cases that will impact businesses and consumers in the

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Is SWiM the next evolution of one-handed texting for wearables?

The growing popularity of mobile devices with large screens – called phablets – and also small screen wearable devices, such as smartwatches, is making interacting with them with one hand increasingly difficult. This is especially true when trying to input text with one hand.

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Huge investment in VR support accelerates innovations and expands application scope, says Frost study

Biosensors, speech recognition, movement mapping and space perception will give a significant boost to the market prospects of virtual reality (VR) technologies, finds Frost & Sullivan’s TechVision Team.

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‘Clear potential’ for virtual reality headsets after a slow start, says CCS Insight report

CCS Insight‘s latest global forecast for virtual reality (VR) and augmented reality (AR) devices reflects the relatively slow start to this nascent market.

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Zappar closes US$3.75m in Series A funding round to power creative suite for AR/VR and MR

Zappar, a developer of augmented reality (AR) experiences and creative tools, has raised a US$3.75 million Series A round. The round has been led by London investment house Hargreave Hale, with participation from trade investors You & Mr Jones and Chinese independent app developer, iDreamSky.

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The future of smart classrooms: Six key trends for 2017

The speed at which mobile devices, mobile apps, and IoT are entering the market is rapid, and with that it is no surprise we are seeing the school classroom (Education) as an early adopter of this tech.

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SK Telecom, Ericsson and BMW Korea claim world’s fastest 5G speed for connected car doing 170km/h

SK Telecom has announced that, together with Ericsson and BMW Korea, it has achieved a peak rate of 3.6Gbps for a connected vehicle travelling at a speed of 170 kilometers per hour.

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